The setting and location, costume and make up, use of colour and props are all going to be considered when shooting the video to make sure that it will relate to our target audience.
We are going to shoot the video in an empty barn that we are going to renovate to make it look like a club scene. The inside of the barn will mainly be dark but we are going to get different coloured lighting to set the scene better. The whole video will shot in the same place, in the barn, this is because we want to be able to keep good continuity, it will also simplify the process of moving equipment as we won't have to keep shipping it about to different locations. In relation to the target audience it's going to look a lot like a club, so we are going to be targeting the clubbing market, 18-30 year olds.
The protagonist is going to be the person who is mainly in costume in our video. She is going to be wearing a red, short dress with bare feet. This is to show that while she cares about her appearance by wearing a dress that makes her stand out; she still seems vulnerable, a trait that our target audience may be able to relate to. She is going to be wearing bright red lipstick to go with the rest of her costume, this is also going to make her stand out from the crowd. We are looking for her to stand out because she is going to be the main person in the video. The songs lyrics are about emotion and heartbreak and we thought that the colour red was a good one to identify her own emotions with the audience. While the song is upbeat and techno sounding we still want the video to have some emotive qualities. She is going to have long brown bed hair, that has still been styled. This is to give the look that she isn't that affected by her appearance.
The two main colours we are planning to use in our video are yellow and blue, we plan to have a theme running through all peices of our work (Video, Digipak and Advertising poster), this way people will recognise that the peices are related easier.
We are going to need a lot of props in the shoot for our video, the biggest of which being a piano, which we need for our opening shots. We will carefully place all the props around when setting out the place where we will be shooting.
We are going to shoot the video in an empty barn that we are going to renovate to make it look like a club scene. The inside of the barn will mainly be dark but we are going to get different coloured lighting to set the scene better. The whole video will shot in the same place, in the barn, this is because we want to be able to keep good continuity, it will also simplify the process of moving equipment as we won't have to keep shipping it about to different locations. In relation to the target audience it's going to look a lot like a club, so we are going to be targeting the clubbing market, 18-30 year olds.
The protagonist is going to be the person who is mainly in costume in our video. She is going to be wearing a red, short dress with bare feet. This is to show that while she cares about her appearance by wearing a dress that makes her stand out; she still seems vulnerable, a trait that our target audience may be able to relate to. She is going to be wearing bright red lipstick to go with the rest of her costume, this is also going to make her stand out from the crowd. We are looking for her to stand out because she is going to be the main person in the video. The songs lyrics are about emotion and heartbreak and we thought that the colour red was a good one to identify her own emotions with the audience. While the song is upbeat and techno sounding we still want the video to have some emotive qualities. She is going to have long brown bed hair, that has still been styled. This is to give the look that she isn't that affected by her appearance.
The two main colours we are planning to use in our video are yellow and blue, we plan to have a theme running through all peices of our work (Video, Digipak and Advertising poster), this way people will recognise that the peices are related easier.
We are going to need a lot of props in the shoot for our video, the biggest of which being a piano, which we need for our opening shots. We will carefully place all the props around when setting out the place where we will be shooting.
This post would be improved by including some images - maybe photos of the girl in costumes. You could also offer more detail e.g why did you choose blue and yellow? Is it to appeal to the target audience? Does it reflect the genre? Are they colours used frequently in C&S's promo materials?
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