Digipak is a patented style of compact disc or DVD packaging. Digipaks typically consist of a gatefold paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.
We had to analyse three artists from the same genre as our chosen artist and then compare our Promo Pack with theirs.
The first artist that sprung to mind when talking about Drum and Bass was the widely renouned Pendulum. Pendulum have been running the D&B scene for the best part of 10 years and are still going strong. This makes me think that they may be the biggest Drum and Bass band in history, so therefore the perfect people to compare my own artist to.
This is pendulums front cover of their album 'Hold your colour' which reached number 29 in the UK charts. It is a very artistic cover with a strong pattern including green and yellow colours. This is also seen in their music video where the same coulour scheme follows on. They also use the same colours in their live performances, as seen below.
Remember to include comments on the overall promo pack as well. You could include images of digipacks.
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