Target Audience

I am conducting research into who the target audience is of artists with similar genres to the one that we are using for our video, aswell as artists which don't fit with the genre to get a good idea of what type of people listen to what type of music.

The target audience for Mixmag is mainly the clubbing age, 18-30, as they would read the magazine to find out when the latest gigs are. So therefore, that is the target audience age of Chase and Status. Mixmag is a dance/clubbing magazine, I thought that seems as Chase and Status also have this type of music so this magazine fitted well with what we are trying to achieve.